Residents of The Woodlands, TX have come to know and love the great food and ambiance in a family-friendly environment that Crust Pizza Co. has provided. Expansion plans helped our clients realize they wanted a slightly more versatile brand identity with a logo that wasn’t tied to any one particular geographic location. Our challenge was to strategically refresh the brand in a way that didn’t confuse existing customers or make it seem as though Crust Pizza Co. had been bought out by another pizza company. The approach was to be evolutionary, rather than revolutionary, to build on the existing equity in place with a growing, loyal fan base. We also had the opportunity to help with the dining experience at multiple touch points to help bring the new brand to life in a way that leaves guests craving more. Agency: Test Monki
AWARDS
Indigo Awards
2018 Indigo Awards | Silver Award for Brand Identity
2018 Indigo Awards | Silver Award for Brand Identity
Graphis
2018 Design Annual | Gold Award for Logo
2017 Design Annual | Silver Award for Print Promotions
2017 Logo Design 9 | Gold Winner for Logo
2018 Design Annual | Gold Award for Logo
2017 Design Annual | Silver Award for Print Promotions
2017 Logo Design 9 | Gold Winner for Logo
Graphic Design USA (GDUSA)
2016 Graphic Design USA (GDUSA) | Award for Brand Identity
2016 Graphic Design USA (GDUSA) | Award for Brand Identity
International Design Awards
2016 International Design Awards | Honorable Mention for Brand Identity
2016 International Design Awards | Honorable Mention for Logo
2016 International Design Awards | Honorable Mention for Logo