The Hello Ortho team defines the spirit of Napa Valley. They’re happy, relaxed, and all-around cool people and wanted their orthodontic practice to embody the relaxed Napa feel without resorting to the typical wine theme. Since outdoor leisure games like bocce ball, croquet, and horseshoes are extremely popular, Hello Ortho went with this outdoor games brand idea. To capture the beautiful Napa sunsets, we put a warm, pink filter on all the photographs. Copper accents were used throughout the deliverables and in the renovated office. Even though the practice is extremely advanced technology-wise, the team wanted any physical piece the patients interacted with to be fun and engaging—hence the grommeted business card, the patient reward wheel, and the “rope in a friend” referral card. Agency: Test Monki

PHOTO BY VICENS FORNS

PHOTO BY VICENS FORNS

PHOTO BY VICENS FORNS

AWARDS
Indigo Design Awards
2018 Gold Award for Brand Identity
Graphis
2018 Design Annual | Merit Award for Playbook
2017 Logo Design 9 & Letterhead 8 | Silver Winner for Letterhead
2017 Design Annual Awards | Silver Winner for Brand Identity
PRINT Mag
2017 PRINT Regional Design Awards | Award for Stationary
International Design Awards
2016 International Design Awards | Honorable Mention for Brand Identity
2016 International Design Awards | Honorable Mention for Open House Invite
2016 International Design Awards | Honorable Mention for Stationary
2015 International Design Awards | Gold Winner for Catalog Design
2015 International Design Awards | Bronze Winner for Collateral Design
HOW Design
2016 HOW International Design Awards | Outstanding Achievement for Playbook
Graphic Design USA (GDUSA)
2017 American Graphic Design Awards | Award for Playbook
2017 American Graphic Design Awards | Award for Stationary
2016 American Graphic Design Awards | Award for Brand Identity
2016 American Graphic Design Awards | Award for Playbook
2016 Health & Wellness Design Awards | Award for Playbook
2016 Health & Wellness Design Awards | Award for Rope In a Friend
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