As Houston's oldest and most historic recording studio, Sugarhill was in need of a brand refresh. This client was looking for an identity that paid homage to their 'Gold Star' recording room, which features a giant gold star tiled in the middle of the room. Sugarhill had also gone thru a variety of logos, none of which connected with musicians emotionally. After researching the music industry, I landed on a group of scripts for iconic brands in the music industry: Marshall, Fender, Gibson, Peavey, the list goes on. The result? A hand-lettered custom script featuring a gold star and a script that was a nod to one of their oldest previous logos. Now Sugarhill Recording Studios can own their own script and live among other icons.
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